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Artificial intelligence systems

Raphsomar AI

AI is notthe product.The system is.

We design and build bespoke artificial intelligence systems for sole traders and businesses of up to 150 people. We solve one specific problem, leave it running and teach your team how to use it.

System runningSimulation
  1. InputWhatsApp: “Any table for 6 on Friday?”
  2. AIIntent detected: booking
  3. AgentChecks availability and offers 9pm
  4. SystemBooking saved to the diary
  5. ActionConfirmation sent to the guest
  6. OutputThe team only handles the exceptions
  • Answering enquiries
  • Qualifying leads
  • Taking calls
  • Reading documents
  • Extracting invoice data
  • Preparing reports
  • Following up
  • Booking appointments
  • Adapting campaigns
  • Drafting proposals
  • Training teams

The question

What should your business stop doing by hand?

If you recognise your working week in any of these, that is where the project starts.

  1. Answering the same enquiries over and over.
  2. Qualifying every lead by gut feeling.
  3. Copying data from one place to another.
  4. Reading hundreds of documents.
  5. Preparing the same report every week.
  6. Chasing prospects to follow up.
  7. Adapting every asset to every format.

We do not automate your entire company. We find the problem that costs you most, solve it properly and teach your team to work with it.

Demonstration

Type a problem. See the system.

Describe something that eats into your time. The interface turns it into the workflow we would build.

Simulated demonstration running in your browser with sample data. Nothing is sent or stored.

  1. Input300 enquiries a weekThey arrive through the website, email and WhatsApp, all mixed up.
  2. AIClassificationThe AI reads each one and separates real interest, common questions and noise.
  3. AgentQualificationAn agent replies instantly, asks what is missing and sets priorities.
  4. SystemOrganised recordEvery contact is stored with its history and priority.
  5. ActionTeam alertYour salesperson receives only the good opportunities, summarised.
  6. OutputYour team sellsTime goes to the people who are actually going to buy.

Systems

Four ways in. One way of thinking.

01. SALES

No lead left waiting.

Leads come in, then go cold. Replies are slow, qualification is guesswork and follow-up depends on someone remembering. We build the system that replies straight away, asks the right questions and hands your team only the conversations worth having.

  1. Website and forms
  2. Instant reply
  3. Qualification
  4. Priority
  5. Diary
  6. Follow-up
  7. Team alert
Automate your sales process
02. VOICE

Calls answered at any hour.

A voice agent picks up, understands what the caller needs, takes the details, handles the routine and books the appointment. You get a summary and deal personally with what genuinely needs you.

  1. Call
  2. Conversation
  3. Understanding
  4. Qualification
  5. Action
  6. Record
  7. Follow-up
Build a voice agent
03. OPERATIONS

Less repeated work.

Emails to read and sort, invoices to retype, reports rebuilt every week. The AI reads, extracts, decides the next step and alerts the right person.

  1. Email
  2. Reading
  3. Classification
  4. Extraction
  5. Task
  6. Update
  7. Alert
Automate an operation
04. CONTENT

AI with direction.

Raphsomar's audiovisual experience applied to AI: adverts, product films, visual concepts and adaptations across formats and languages, with a director's judgement and a production finish.

  1. Idea
  2. Concept
  3. Generation
  4. Direction
  5. Edit
  6. Versions
Create with AI

See the film work at raphsomar.com

05. BESPOKE

Bespoke systems.

When the problem fits none of the above, we start with the right question: what needs to happen in your business. Then we design the architecture that makes it happen, with agents, voice, documents, data, connections to your tools and custom interfaces.

Design a custom system

The difference

We don't sell prompts. We build systems.

Basic AI

  1. Person
  2. Prompt
  3. Answer

A Raphsomar system

  1. Business problem01
  2. Data02
  3. Logic03
  4. AI04
  5. Agents05
  6. Tools06
  7. Actions07
  8. System08
  9. Human oversight09
  10. Measurable output10

AI and people

AI handles the repeatable. People handle what matters.

AI

Speed, classification, repetition, scale and consistency.

People

Judgement, relationships, negotiation, creativity and decisions.

Method

From problem to system, in four steps.

01

Discover

We look at how you work today. Where time goes, where customers slip away and which tasks repeat.

02

Design

We define the workflow, the data, the tools, what the AI does, what a person decides and how exceptions are handled.

03

Build

We build it, test it with real cases and connect it to what you already use.

04

Deploy

We launch it, monitor it, improve it and leave it documented.

And we teach you to use it.

A system nobody understands ends up abandoned. Every project includes hands-on training for the people who will use it, built around their own cases and at their own pace. You finish knowing how to work with AI, not depending on anyone.

A team reviewing a workflow on a screen in a dimly lit studio
Built, tested and running

Technology

The best models in the world. Chosen for each problem.

We are not wedded to any tool. Technology changes every month and what lasts is judgement: knowing which one to use, when, and how to connect it to your business.

Language models

  • Anthropic Claude
  • OpenAI GPT
  • Google Gemini
  • xAI Grok
  • Meta Llama
  • Mistral AI
  • DeepSeek

Video and image

  • Google Veo
  • Google Flow
  • Kling
  • Seedance
  • Runway
  • Luma
  • Midjourney
  • Nano Banana
  • Higgsfield
  • Flora

Voice and audio

  • ElevenLabs
  • Suno

Cloud and ecosystems

  • Google
  • Microsoft
  • Amazon Web Services
  • Meta
  • Apple
  • Oracle
  • Salesforce
  • SAP
  • Adobe
  • ServiceNow
  • Atlassian

Compute

  • Nvidia

All names are trademarks of their respective owners. We list them as technology we work with. No commercial relationship, partnership or endorsement is implied.

Where this is heading

From artificial intelligence to superintelligence.

The leading labs no longer talk only about assistants. They are working towards systems that outperform people at a growing number of tasks. For a small business, the useful question is a different one: which processes to put in order today so you can make the most of what arrives tomorrow. That is what we write about.

Read the journal
  1. ToolYou ask it something and it answers.
  2. SystemIt works inside your business, with your data and your rules.
  3. SuperintelligenceWhat comes next. The businesses already running on systems will be the best prepared.

Authority

Since 2007. For brands that do not accept mistakes.

Before building AI systems, Raphsomar directed and produced for international brands in luxury, automotive, beauty and entertainment. That is where the standard comes from: precision, deadlines that are met and a result you can show. It is the same standard we apply to every system.

  1. 2007Producing for businesses ever since.
  2. 4Specialisms within one ecosystem.
  3. 1Point of contact, from idea to working system.

Who it is for

Sole traders and businesses of up to 150 people.

Potential applications in property, hospitality and restaurants, tourism, events, agencies, e-commerce, professional services, luxury and any business that sells, serves customers or handles documents every day.

Questions

What people usually ask.

What does Raphsomar AI do?

Raphsomar AI is the artificial intelligence division of Raphsomar. It designs and builds bespoke AI systems for sole traders and businesses of up to 150 people: sales systems, voice agents, operations automation and AI audiovisual production.

Do you build AI agents and voice agents?

Yes. We build agents that reply, qualify, extract information or carry out tasks, and voice agents that answer calls, take details and book appointments.

Do I have to automate my whole business?

No. We start with one specific problem, usually the one costing you most time or money, and solve it properly. If it works, we move on to the next.

Does it work with the tools I already use?

Yes, as long as the tool allows it: email, calendar, WhatsApp, spreadsheets, databases, management software and applications with an API. We do not ask you to change tools.

Do you teach people how to use AI?

Yes. Every project includes hands-on training for the people who will use the system. We also train teams who want to learn to work with AI without a bespoke build.

Do you produce audiovisual content with AI?

Yes. We combine Raphsomar's audiovisual experience with video, image and voice models to produce adverts, product films, visual concepts and versions across formats and languages.

Which AI models do you use?

We work with models from Anthropic (Claude), OpenAI, Google (Gemini and Veo), xAI (Grok) and others. We choose the model to fit the problem, not the other way round.

How much does a system cost?

We do not publish prices because every system is different. After a first conversation we send you a project assessment.

How does a project start?

You tell us what is taking up too much time, through the form or on a 30-minute call. We look at the process and propose a specific solution.

How is it related to Raphsomar?

It is the same organisation. Raphsomar works in direction, advertising and cinema (raphsomar.com), brand activation (activations.raphsomar.com), sponsorship (sponsorships.raphsomar.com) and artificial intelligence (ai.raphsomar.com).

Contact

Tell us what takes up too much time.

You do not need to know anything about AI. Describe the problem in your own words and we will reply personally with a first proposal.

Rather talk it through?

Book a call

Or write to stories@raphsomar.com

What do you need?